To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
“Fuel efficiency and innovation are part of Volvo’s DNA,” said Magnus Koeck, Volvo Trucks vice president, marketing and brand management. “The Fueldrop game and online scavenger hunt share our heritage in a way that members of the trucking industry and the motoring public alike can enjoy and appreciate.”
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January 11, 2013
Volvo Trucks Launches Online Game and iPad App | Mobile Marketing content from Chief Marketer
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Volvo has been doing several different interesting things with their marketing lately. Their email creative has dramatically increased in quality, their website is looking the best it's ever have, and they're even now experimenting with text message marketing to engage their customers. Good work Volvo!
Posted by: Tesla K20 | February 26, 2013 at 03:13 AM
I agree, not only will it be a way of demonstrating the capability of their trucks - they are also providing a great PR set up for themselves
Posted by: Charlie - Vehicle Recovery Specialist | April 23, 2013 at 08:38 AM