Landair Creates “Solutions from the Ground Up.”

GREENEVILLE, TN. -- Landair has selected a new brand message to embody the company’s core strengths and unique culture. The new positioning, “Solutions from the Ground Up,” is a direct reference to the company’s name, but also describes Landair’s method of custom-tailoring supply chain solutions to each customer’s unique needs.

“We’ve always offered an extremely high level of service,” said company founder Scott Niswonger. “But because no two companies have the same transportation and distribution needs, we determined that we could offer a niche service—to sit down with a customer, understand their business and work with them to develop a solution whether its transportation or distribution. Our new brand messaging really holds true, and helps us position ourselves as a highly flexible provider of integrated solutions.”

This branding initiative comes on the heels of Landair’s decision to consolidate their truckload and dedicated services, as well as warehousing & distribution business units under one roof. The new brand applies to all of Landair’s service offerings, yet still drives at the heart of the company’s core strength.

“Most companies try to fit a customer into an existing infrastructure,” said John Tweed, President and COO. “We customize each solution with efficiency, customer convenience, and continuous improvement. Our primary goal is to maximize our customers’ profitability, and you can’t do that by offering off the shelf solutions.

“But the real thing that sets us apart is our people. We tend to approach problems with fewer boundaries than other companies, empowering our people to make decisions that are best for the customer. This culture has helped us create successful long-term relationships with customers like John Deere, Goody’s, Lowe’s, Sonoco, and DuPont—and we look forward to adding quality customers.”

Landair provides truckload, dedicated and contract trucking services, commercial and contract warehousing, fulfillment, store stockroom management, transportation management, and total supply chain solutions. Landair’s dependability and unequaled customer service have led the company’s exceptional growth from a start-up truck line in Greeneville, TN in 1981 to its current position as a national transportation and logistics resource.